To:  All Buick and GMC Dealers

RE:  Four Buick and GMC’s Earn Kelley Blue Book’s KBB.com 5-Year Cost to Own Awards

We are pleased to announce that the Buick Verano, Encore, Enclave, and the GMC Sierra 1500 Regular Cab have been recognized by Kelley Blue Book’s KBB.com as winners of their 5-Year Cost to Own award.  This designation recognizes these brands for being less expensive to operate than comparable vehicles.  This means they beat key competitors on important ownership cost factors such as insurance, depreciation and fuel costs.

Beginning this week, Monroney labels for Verano, Encore, and Enclave and Sierra 1500 Regular Cab will include the Kelley Blue Book’s KBB.com 5-Year Cost to Own logo (see attachment.)  The Awards and Accolades section on Buick.com and GMC.com will also feature the latest 3rd party honors.

Please make sure your Sales Team is aware of this important cost-to-own designation and the information is incorporated into their sales presentations.  The value story strengthens when this 5-Year Cost to Own statistic is combined with a great product feature-benefit presentation. 

Good selling!

 

Duncan Aldred                                                                        Tony DiSalle

U.S. Vice President -                                                               U.S. Vice President -

Buick GMC Sales, Service and Marketing                              Buick GMC Marketing


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