Mission Statement
A mission statement identifies our purpose or primary function. It answers the question “Why are we here?”

• Our mission is to earn our Customers' loyalty by delivering sales and service experiences with high quality, excellent value, integrity and enthusiasm. We will function as a team, work ethically, and focus on meeting and exceeding the expectations of our Customers.

Vision
A vision statement is a written picture of the best we can be as an organization. It describes an organization in its ideal state and is future-oriented.

• We will listen to our Customers and team members. We will ask questions (not assume), seeking to understand specific needs, desires, and expectations. We will seek to understand before we will seek to be understood.
• We will work in an environment of mutual trust and respect. We will be caring and responsive to requests while being honest and timely, avoiding false expectations.
• We will think in terms of exceeding Customer expectations while doing what is fair; i.e. striving to go the extra step that transforms Customer Satisfaction into Customer Enthusiasm.
• We will make it happen. Speed is essential in creating a win-win culture for the Customer and Capital.
• We will follow-up with the Customer to ensure that the Customer’s expectations were met or exceeded.
• We will seek to continually improve our skills and the quality of our products and services in the eyes of our Customer.
• We will be proactive by anticipating the needs of our Customers and team members.

Values
A value statement identifies a field of play in which an organization must operate to allow it to move quickly toward its vision.

• Trust and Respect: Our greatest asset is our team members. Open and honest communication will build trust and allow the contribution of individual strengths to the improvement of the team.
• Commitment: We are committed to being the best. There is no place for half-hearted efforts. We will choose measurable goals and work diligently to achieve them and celebrate our successes.
• Supportive Environment: In our environment everyone, team members and Customers, are cared for, supported, and treated in a fair and reasonable manner.
• Safety: Every effort will be made to ensure the safety of our Customers and team members. If an unsafe condition is noticed it is each and every team member’s responsibility to see it is resolved.
• Personal Responsibility: Team members take ownership of their actions. We accept the responsibility, accountability, and authority to overcome obstacles and reach beyond the best. We will work objectively to resolve issues quickly and completely. We will contribute to the solution.

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